Cello Trust
Cello Trust is a distributed ledger technology (DLT) supply chain management system enabling businesses to securely track product provenance and share proof of origin and distribution information with customers.
Website: https://www.samsungsds.com/en/blockchain-logistics-platform/cello-trust.html
HQ: Ridgefield Park, New Jersey, United States
Active Markets: Global
Problem Addressed
As consumers move towards product quality and health consciousness, increased demand for improved product lifecycle visibility means enterprises must employ systems that facilitate product supply chain audibility and verification.
Project Description
Cello Trust is a blockchain supply provenance network developed by Samsung SDS facilitating cross-border supply chain management and IoT conditional shipment tracking. Businesses and consumers benefit from secure, tamper-proof, and verifiable supply chain data management. Cello Trust integrates into existing customer systems, leveraging Cello’s blockchain storage and security while remaining open to collaboration with production, distribution, sales systems, and supply chain partners.
Enterprises using Cello Trust can monitor supply chain traceability and integrate IoT, AI or other technologies into their service models. Implementing IoT technologies allows enterprises to receive realtime updates on storage and transportation states of their products through smart contract automated monitoring. The Cello blockchain ecosystem is verified by public institutional, certificate authority, and non-profit participation in establishing consensus of the state of the ledger.
Business Data
Status: Active
Constituency Served: Enterprise, general public
Networks: Cello Trust
Known Investors: Cello Trust is developed by Samsung SDS, a subsidiary of Samsung Group.
Additional References: Cello Blockchain website, Cello/Samsung Announcement
Progress to date
Chungsanbada — a Korean abalone producers association and first in Asia to be certified as sustainable by the Aquaculture Stewardship Council (ASC) — adopted Cello Trust in 2020.
Business Model
Revenue model not disclosed.
Traction
Cello Square — Samsung SDS’ global logistics service leveraging Cello Trust blockchain tech — is actively used in 36 countries facilitating $5.4 billion in revenue.